Chapter by chapter, viewer-paced
The video is split into chapters and micro-chapters. A tap on the right side skips ahead instantly, with no scrubbing through a progress bar. Viewers watch what applies to them and move past the rest.
Feature · Skip Player
A player built so the message is remembered, not just played.
Most video players give the viewer one choice: watch all of it, or close it. Skip Player puts the viewer in control: chaptered, skippable, and built so the one thing you need them to remember comes first.
The real player, personalized live. Tap to try it.
The problem
Viewers don't abandon video because it's bad. They abandon because it's long.
A normal player has a progress bar and little else. The moment a video feels too long or off topic, the viewer closes it, often before the part that mattered. One fixed, linear file treats a new customer and a ten-year customer exactly the same, and asks both to sit through everything to reach the one line meant for them.
- Closed before the key moment
- No way to navigate
- Linear, the same for everyone
- The point arrives too late
Capabilities
Control for the viewer. Signal for you.
With Skip Player the viewer steers the video, and every interaction comes back to you as data.
The key line lands first
Every chapter opens on the single sentence you most want remembered, so even a viewer who skips the rest hears it.
Adapts as they watch
Skip patterns feed back in real time: the video re-sequences for each viewer without re-rendering, so the order fits the person watching.
Every skip is a signal
Because Lont owns playback, it records every skip, replay and completion per segment. That gives you analytics per chapter and in-video A/B testing, tied to outcomes like completion and conversion.
Proven impact
Built to be remembered, and measured.
Skip Player runs on the same engine proven in a randomized trial with 45,685 Allianz customers, where the NPS lift came from customers who remembered the video.
13 → 36NPS liftamong customers who remembered the video
−10.9%Customer churnrenewals after a price increase, vs. standard communication
41–52%Click-to-openon personalized renewal and onboarding emails
Where Skip Player works
- Onboarding
- Policy & product explainers
- Renewals
- Claims updates
- Service communication
FAQ
Questions about Skip Player.
How is Skip Player different from a normal video player?
A normal player only lets you play, pause and scrub. Skip Player is chaptered: viewers jump between chapters and micro-chapters instantly, each chapter opens on the key message, and the video adapts to how each person watches.
Doesn't letting people skip mean they miss the message?
No. Because the most important line comes first in every chapter, a viewer who skips the detail still gets the point, and is more likely to remember it. Being able to skip what they don't need is what keeps them from closing the video altogether. And being able to interact makes them more likely to remember because they were actively engaged with the video.
What does Skip Player measure?
Every skip, replay and completion is captured at the segment level. That gives you analytics per chapter and in-video A/B testing, tied to outcomes like completion and conversion.
Does it need a separate app or download?
No. Skip Player runs in email, web and in-app through Lont's SDK and player, so the personalized, navigable video plays wherever your customer already is.
Does the video play inside the email itself?
Inboxes block real video, so the email carries a personalized animated preview. One tap opens the customer's video in the browser, without an app or a download. At Allianz, 41–52% of customers who opened these emails clicked through to their video, well above the usual rate for operational email.
Get started
See Skip Player on your own journey.
Pick a message your customers ignore (onboarding, a renewal, a claim) and we'll show you the Skip Player version, with the engagement data behind it.
- −10.9% churn
- 13 → 36 NPS
- 41–52% click-to-open
Thanks, that's in.
We'll be in touch within one business day to set up your walkthrough.