Personalized to their start
Name, product, plan and next steps: each customer sees an onboarding about their own situation.
Use case · Onboarding
Onboarding customers actually remember.
Lont turns onboarding into a personalized video for every new customer, so the first 90 days build understanding and trust rather than a pile of unread emails.
Proven impact
Onboarding people remember.
In a randomized trial across 45,685 Allianz customers, a video-first onboarding with personalized policy explanations lifted NPS and onboarding ratings.
13 → 36NPS liftamong customers who remembered the onboarding video
4.5 → 4.7Onboarding ratingstars, on a journey customers usually tune out
41–52%Click-to-openon personalized onboarding emails
The problem
Why onboarding fails without anyone noticing.
New customers don't read onboarding emails or documents carefully, and generic content rarely fits their product, plan or situation. The result is confusion early in the relationship, and a wave of avoidable support questions at the moment first impressions form.
- Unread emails
- Generic, not relevant
- Early confusion
- Avoidable support load
- Weak first impression
How Lont helps
From information dump to first-day clarity.
Lont assembles a unique onboarding video for each customer from your data. It is built once as reusable modules, then personalized at scale.
Built once, reused everywhere
Define modular building blocks once; Lont assembles the right version per customer, with no manual re-editing.
Clear next actions
Show people what to do first (activate, verify, set up) so onboarding gets finished.
Measured, then improved
See what's watched, skipped and clicked at the segment level, and improve onboarding against NPS and completion.
“It was the way Lont's personalized GIF, video and CTA worked together. We saw the impact on the renewal journey really quickly.”
FAQ
Questions about onboarding video.
What is personalized onboarding video?
Onboarding delivered as video that adapts to each customer's product, plan, language and next steps, in place of one generic email or PDF. Lont generates each version automatically from your systems, so every new customer gets an onboarding that's relevant to them.
Do we need to produce a video per customer?
No. Your team defines reusable modules once, and Lont assembles the right personalized cut for each customer at runtime. Generative AI increasingly writes the copy, tone and translation, under your review.
How does it reduce support load?
Clear, personalized onboarding answers the questions customers would otherwise raise. Because Lont measures what's watched and where people drop off, you can keep tightening the moments that drive tickets.
How is impact measured?
Lont owns playback, so onboarding engagement ties back to outcomes like NPS, completion and activation. At Allianz, video-first onboarding lifted NPS from 13 to 36.
Get started
See your onboarding journey, personalized.
Tell us how you onboard today and we'll show you the personalized-video version, with the engagement data behind it.
- −10.9% churn
- 13 → 36 NPS
- 41–52% click-to-open
Thanks, that's in.
We'll be in touch within one business day to set up your walkthrough.