Use case · Fan engagement

Announce it to millions, one fan at a time.

Lont turns one approved recording into a personal video for every fan: their favorite song, the show in their city, their language, their name if you choose to use it. Built for the teams behind artists, sports clubs, shows and games.

Try it below: pick a tour stop, type a first name, and watch our AI popstar Juno announce her tour to exactly one fan.

Live demo

Meet Juno. Then introduce her to a fan.

Juno is our fictional popstar, a fully AI persona. Pick her tour stop, type a fan's first name, choose the language she speaks. The video is assembled for that one fan the moment you ask for it.

Juno and her tour are fictional; the assembly is real. With a real artist, the voice is cloned under license and every word is approved before release.

One fan's video will appear here.

The problem

Fandom is personal. Fan marketing isn't.

A fan will queue overnight for an artist who has never once said their name. Yet every announcement they get is the same blast sent to millions: the tour, the matchday, the drop, the new season. In feeds where personal beats polished, generic promotion is invisible. It gets scrolled past, unopened and unshared.

  • One blast, a million fans
  • Scrolled past
  • Season tickets unrenewed
  • Superfans treated like strangers
  • Tickets and merch left on the table

How Lont helps

One recording. Infinite versions.

An artist records once, or approves a fully AI persona. From that, Lont assembles a version for every fan at the moment they press play. Nothing is re-shot and nothing is improvised.

Their song, their city, their show

Each fan's video is about them: the favorite song, the nearest tour stop, the language of their market. Add the fan's name when it fits the campaign; plenty of campaigns work without it. The voice is the artist's own, cloned under license, or a fully AI persona you direct.

Sell the moment they're excited

Tickets, merch, presale spots, season renewals and app installs are bought inside the player, right when the announcement lands. You see what each moment of the video did for conversion.

Every market, one campaign

Ship the same announcement native in every language you choose. The demo speaks four; campaigns add what their audience needs, with nothing re-recorded.

In your app, your site, your emails

The player embeds wherever fans already are: inside your app, on your website, or linked from an email campaign. Each fan opens their own version.

The artist stays in control

Every word is approved before anything ships, and nothing changes unless you change it. AI fills in the personal details; it never gets to improvise on a star's reputation.

Proven impact

The demo is the proof.

No borrowed case studies and no invented numbers: the demo above runs the actual engine. One recording goes in; as many versions come out as you have fans.

1 → ∞recording to versionsevery fan's cut assembled at watch time, none rendered in advance
0words improvisedone approved recording per campaign; only the fan's details change
In-playertickets, merch, installsfans buy at the peak of the announcement, not three redirects later

FAQ

Questions about fan video.

What is personalized fan video?

Personalized fan video is video made for one fan instead of one audience: the announcement references what that fan loves, like a favorite song, the show nearest to them, their language, sometimes their name. Lont assembles each version automatically from one approved recording, so a million fans each get their own.

Does the artist have to record every message?

No. The artist records once (real camera or an AI avatar of themselves), or you use a fully AI persona like Juno. The personal details are spoken in the artist's voice through a licensed clone, and every word of the script is approved before anything ships.

What about mispronounced names?

A real risk, and the reason names are optional. You choose the fields each campaign uses: many work with the favorite song, the city and the language alone, and add names only where you trust the pronunciation. Nothing ships that you didn't approve.

Is this only for popstars?

No. The same mechanics work anywhere fandom exists: a club hyping matchday or nudging season-ticket renewals, a broadcaster announcing a premiere to superfans, a game or platform welcoming players back, a festival revealing its lineup city by city. If people care, the announcement can care back.

Can fans buy tickets or merch from the video?

Yes. The player sells inside the video: tickets, merch, presale registrations, app installs. The purchase happens at the emotional peak of the announcement, not three redirects later, and you see exactly which moment converts.

How do fans receive their video?

Wherever you already reach them. The player embeds in your app or website and links from email campaigns; each fan's link opens their own version. No app install and no download, it plays like any video.

Which languages can the video speak?

The live demo on this page speaks English, Korean, Portuguese and Spanish, chosen per fan. Languages are added per campaign, so the four in the demo are a starting point, not a ceiling.

Get started

Give every fan their own announcement.

Tell us what's coming: a tour, a season, a premiere, a drop. We'll show you the announcement the way one of your fans would get it, with every word under your control.

  • −10.9% churn
  • 13 → 36 NPS
  • 41–52% click-to-open

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