Every franchisee is a label
Each location runs as its own label on one system: its name, address, team and offers slot into the network's approved templates, so every video reads as the brand and speaks for that store.
Industry · Franchise networks
Every location communicates like your best location.
One central video system, a local voice per franchisee: each location sends on-brand video to its own customers, personalized down to the store, the offer and the language. Head office keeps every word.
Proven impact
Proven where labels multiply.
The mechanics are proven: in a randomized controlled trial across 45,685 Allianz insurance customers, personalized video cut churn 10.9%, with each video carrying its co-branded partner's label from one system. A healthcare network generates 16,000 personalized explainers a month on the same engine.
−10.9%Customer churnat a major insurer, across co-branded labels
16,000Videos a monthfor one network, generated automatically
41–52%Click-to-openon personalized messages
The problem
One brand promise, delivered a hundred different ways.
A franchise sells local trust under a national brand, but its marketing rarely manages both at once: head-office campaigns are polished and generic, local improvisation is personal and off-brand. Most locations have no marketer at all, so customer communication defaults to whatever there was time for. The network's real advantage, a trusted name with a local face, never quite reaches the customer.
- Generic national campaigns
- Off-brand local improvisation
- Updates lost in the portal
- Uneven customer experience
- No time, no marketer
How Lont helps
The brand's marketing power, in every franchisee's hands.
Head office defines the templates, rules and tone once. Every franchisee gets a video channel that speaks to its own customers with its own details, and can't go off-script.
Local without a local marketer
Franchisees don't film, edit or design anything. Videos assemble automatically from network data (the customer, the location, the campaign), so local communication ships even where nobody has time to build it.
Nothing goes off-script
A franchisee's videos vary only in the fields head office allows. Execution is deterministic: the same data and rules always produce the same video, so nothing changes unless you change it.
Franchisees in the loop too
The same system carries your internal communication: each franchisee sees what a new product, price change or seasonal campaign means for their own location, before their customers do.
The journey
One system across the franchise lifecycle.
A franchisor talks to two audiences: the franchisees who carry the brand, and the customers each location serves. The same layer runs both, and every moment reuses the templates, rules and data of the last.
Location opening
A new location opens with zero local awareness. From the network's templates, the opening campaign tells every customer nearby that the brand just moved closer to them, while the same system brings the new franchisee up to standard behind the scenes.
Local campaigns & offers
Head office launches a campaign once; every location sends its own cut: same message, their store, their offer, their city. The whole network goes live at once.
Seasonal & product updates
A new menu, a price change, a season start. Each franchisee first sees what it means for their location; then their customers hear it with the local details already in place.
Customer loyalty & winback
The customers are the franchisee's; the system is the brand's. Milestones, memberships and win-back moments go out personal to each customer, under the label of the location they actually visit.
Performance across the network
Every video reports watch-through and clicks per location and per message. Head office sees what landed where, and the next campaign starts from what the last one taught the network.
FAQ
Questions from franchisors.
What is personalized video for franchise networks?
Personalized video for franchise networks is video generated per recipient from network data, where every location operates as its own label. Head office defines the templates and rules once; each franchisee's videos then assemble automatically with its own store details, offers and language. Customers get communication that carries the brand and speaks for their own store at the same time.
How do franchisees stay on brand?
Because the video can't drift. Franchisees don't edit scripts or scenes; their videos vary only in the fields head office allows, like the store address, the local team or the current offer. Execution is deterministic: the same data and rules always produce the same video, so nothing changes unless head office changes it.
What does a franchisee have to do?
Almost nothing, which is the point. The network's scenes and templates are created once, by Lont's team or the agency the brand already works with. From then on, a franchisee's videos generate from data: the location profile, the customer, the campaign calendar. A location with no marketing time still sends professional, personal video.
Does it also cover our communication to franchisees themselves?
Yes. The same system runs the internal side: franchisee onboarding, product and price updates, seasonal playbooks. Each franchisee sees only what applies to their format, region and market, and you can see per location what was actually watched.
Does it work across countries and languages?
Yes. International networks localize from the same source: one campaign can play in every market's language, with the right label per location. The engine already runs production in 30+ languages for a healthcare network.
What results back this up?
In a randomized controlled trial across 45,685 Allianz insurance customers, personalized video cut churn 10.9% and lifted NPS from 13 to 36, with each video carrying its co-branded partner's label from one system. A franchise runs the same shape: one brand, many labels, each with its own audience.
Get started
Give every location the brand's best video.
Pick one network moment (a seasonal campaign, a new-product update, franchisee onboarding) and we'll show you the personalized version for one of your locations, with head office in control.
- −10.9% churn
- 13 → 36 NPS
- 41–52% click-to-open
Thanks, that's in.
We'll be in touch within one business day to set up your walkthrough.