Generated from data
Content is chosen per viewer by rules applied to CRM, billing, policy or product data.
Glossary · Personalized video
What is personalized video?
Personalized video is video whose content adapts to each individual viewer. Instead of sending one fixed file to everyone, a personalized-video system assembles a unique version per person from data such as name, product, language and status.
Traditional video is one-to-many: a single asset is produced and the same file is sent to every recipient. Personalized video flips that. What's shown, said and offered is decided per viewer by business rules applied to data you already hold, so each person sees a version that's relevant to them.
Modern personalized video is generated at runtime. You define modular building blocks once (an intro, an explanation, an offer, a clear next step) and the system assembles the right combination for each viewer, with the scenes themselves increasingly created by generative AI under your review. Nothing is filmed or re-edited per recipient.
Because the system controls rendering and playback, every view is measurable: what was watched, skipped, revisited and clicked, tied back to outcomes like retention, completion and conversion. That measurability is what turns personalized video from a creative asset into a communication channel you operate.
Key points
What defines personalized video
Assembled per viewer
Modular scenes are combined at runtime, so nobody edits a video per person.
Measured end to end
Playback telemetry ties each view to a business outcome.
Approved and on-brand
Approved templates render deterministically; AI is applied selectively.
FAQ
Frequently asked questions
How is personalized video made?
You define reusable scenes and rules once; the system assembles the right version per viewer at runtime, generating content from your data and, increasingly, with generative AI under your review. No filming or manual editing per recipient is required.
Is it one separate video per person?
Yes, each viewer gets a version that is about them, but nobody produces them by hand. They're assembled automatically from shared building blocks, so volume adds no production work.
Where is personalized video used?
Most often for high-stakes enterprise communication such as onboarding, renewals, claims, billing and policy explanation, where understanding drives retention, trust and cost.
Get started
See personalized video on your own journey.
Tell us a moment you communicate today and we'll show you the personalized-video version, with the numbers behind it.
- −10.9% churn
- 13 → 36 NPS
- 41–52% click-to-open
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