Team · Product

Ship features people use.

A shipped feature isn't used until someone finds it, and release notes go unread. Lont turns product updates into personalized video that shows each user what changed, why it matters and how to use it.

Book a demo See how it works

Proven impact

Updates that turn into adoption.

A product update has the same problem as any service message: it has to be opened and understood. Lont's engine was tested on that in a randomized trial across 45,685 Allianz customers.

13 → 36NPS lift

41–52%Click-to-open

10×Faster production

Read the full proof

The problem

Features go unnoticed. Adoption stays low.

Users get release notes, in-product messages and update emails, then skip them, misread them, or don't see what the change means for them. The feature you shipped goes unused.

Unread release notes
Low adoption
Missed value
Generic messaging

How Lont helps

Turn updates into adoption.

Personalized per user

Show each user the changes that apply to them.

Adoption through clarity

Explain in seconds what a feature does, why it matters and how to use it.

Ends on the action

Each video closes with the next step for that user, so the update leads to use.

Optimized by behavior

See what's watched and adopted, and improve how you communicate the next release.

FAQ

Questions from product.

How is this different from in-app messaging?

In-app messages and release notes are generic and easily ignored. Lont generates a personalized video per user that explains what changed and how to use it, and measures whether it led to adoption.

Can it personalize by user or plan?

Yes. Rules decide what each user sees based on their plan, usage and the features relevant to them.

How do we measure adoption impact?

Lont ties segment-level engagement to adoption, so you can see which messages increased usage.

Get started

Turn your next release into adoption.

Tell us about a feature and we'll show you the personalized-video version.

−10.9% churn
13 → 36 NPS
41–52% click-to-open