Value, made personal
Show each customer what they have, what's changed and why it matters, at the moment they decide whether to renew.
Use case · Renewals & retention
Less churn, starting at renewal.
Most customers don't leave because they're unhappy. They leave because nobody made the value clear. Lont turns renewal communication into personalized video that reminds each customer what they have and why it matters.
Proven impact
Churn, measurably lower.
In a randomized controlled trial across 45,685 Allianz customers, personalized renewal video beat standard communication on churn, opens and NPS.
−10.9%Customer churnin a single product flow, vs. standard communication
41–52%Click-to-openon personalized renewal emails
13 → 36NPS liftmeasured in the same trial
The problem
Customers churn silently when nobody explains the value.
Renewal emails get skimmed or ignored, and a generic reminder never makes the case for staying. Customers rarely decide to leave. They just never see the value they'd lose. By the time churn shows up in the dashboard, the moment to prevent it has passed. J.D. Power's 2025 U.S. Home Insurance Study puts a number on the fix: customers who fully understood a premium increase and were offered options scored 184 points higher on satisfaction than those who got neither.
- Skimmed reminders
- Unclear value
- Silent churn
- Lost lifetime value
How Lont helps
Turn the reminder into a reason to stay.
Attention you can earn
Personalized video gets opened and watched where a text reminder gets skimmed, so the message is seen.
Generated from your data
Coverage, tier, no-claims status, region: rules decide what each customer sees, assembled automatically at any volume.
Tied to retention
Segment-level analytics connect what customers watched to whether they renewed, so you can keep improving the flow.
“It was the way Lont's personalized GIF, video and CTA worked together. We saw the impact on the renewal journey really quickly.”
FAQ
Questions about renewals.
How does personalized video reduce churn?
Churn at renewal is more often about unclear value than about dissatisfaction. By explaining each customer's specific coverage and what they'd lose, in a format they actually watch, Lont makes the value visible at the deciding moment. At Allianz this cut churn by 10.9%.
What data drives the personalization?
Lont reads from the systems you already run (CRM, policy and billing) and applies your business rules to decide what each customer sees (coverage, tier, no-claims, renewal date). Nothing goes out that you haven't approved. Different levels of privacy protection are possible, including setups where personal data never reaches Lont's servers.
Can we prove it worked?
Yes. Lont captures segment-level engagement and ties it back to renewal outcomes, so retention impact is measurable rather than assumed.
Does it work for regulated renewals?
Yes. Execution is deterministic: the same inputs and rules always produce the same video, and every word is yours to approve. AI is applied selectively, with optional human review.
Get started
Model your renewal journey.
Show us a renewal flow and we'll show you the personalized-video version, and the churn numbers behind it.
- −10.9% churn
- 13 → 36 NPS
- 41–52% click-to-open
Thanks, that's in.
We'll be in touch within one business day to set up your walkthrough.