Interactive demo

Four people. One moment each. Two endings.

Pick a person. Watch their moment go wrong as text. Then rewind, and see the same moment land as a video made just for them.

Proven

SarahInsurance customer · InsuranceRenewalRenewal churn −10.9% · measured ProvenNNadiaPatient · HealthcareMedication onboarding30+ languages · live in production EElenaTelecom customer · Telecom & utilitiesFirst billBilling calls −30% · illustrative target DDavidNew employee · HR · internal commsFirst 90 daysOn-time enrollment 95% · illustrative target

InsuranceMoment: RenewalInsurance customer

Sarah's renewal moment

Sarah has been insured for five years, the last three claim-free. Her renewal is the one moment each year she decides whether to stay.

Fig. 01 — The moment

Her premium is going up 8%. How she finds out decides whether she stays.

Premium +8%Renewal Sep 123 claim-free years

Fig. 02 — Ending A: the letter

The version that costs you customers.

What lands

A 900-word letter lands.

Accurate, complete. Unread.

What happens

Renewal letter · p. 2 of 3

She skims for 8 seconds.

Filed under “later”. Later never comes.

What sticks

+8%

the only line she registered

+8% is all that sticks.

No reason, nothing about what she gets for her money. Just the bigger number.

The ending

She cancels after five years.

Claim-free and loyal, gone in one click.

Status-quo figures are illustrative; the measured results are in the scoreboard below.

Now rewind. Same Sarah, same +8%.

One thing changes: how she finds out.

Fig. 03 — Ending B: with Lont

The version where she stays.

A notification with her name on it.
One tap from watching. No login, no PDF attachment.
She presses play: 80 seconds, made for her.
Built from her policy data: what changed, why, and what her coverage has been doing for her all along. And when her windshield offer appears, press it: the checkout opens inside the video.
Unexpected damage
Roadside assistance
Weather incidents
Windshield option
Then it reminds her why the coverage matters.
A reminder of what you get for the price: coverage for unexpected damage, help at the roadside, protection when the weather turns. She'd forgotten she had it.
LocationTexas
VehicleHonda Civic 2022
Claim-free years3 years
Renewal dateSep 12
Premium change+8%
All of it assembled from data you already have.
Her car, her three claim-free years, her renewal date, her perks: straight from the policy system, into a video made for her.
She renews before she ever compares.
She understood the price, remembered the value, and took the upgrade.

Fig. 04 — The scoreboard

The gap between the endings, measured.

−10.9%Churn

13 → 36NPS

41–52%Click-to-open

Measured · randomized controlled trial, 45,685 Allianz customers

Measured against a control group in the same renewal flow. All three moved together.

Fig. 05 — How Ending B gets made

Build the message once. Lont assembles one per person.

From the data you already have, under rules you control, with nothing filmed per customer. Update a scene once and every video updates.

Your data & rulesLont assemblesOne video per person

Fig. 06 — The whole journey

One moment today. The same layer covers the rest.

This demo shows Sarah's renewal. Every other moment runs on the same programmable video layer; new moments light up as demo films are produced.

OnboardingDemo coming soon

Policy explanationDemo coming soon

ClaimsDemo coming soon

Renewal▶ This demo

Cross-sellDemo coming soon

HealthcareMoment: Medication onboardingPatient

Nadia's first-week moment

Nadia, 67, picks up a new medication. How she takes it in the first week decides whether the treatment works at all.

Fig. 01 — The moment

A new medication. Week one decides if it works.

New prescription2× daily · with foodTurkish-speaking

Fig. 02 — Ending A: the leaflet

The version where treatment fails.

What lands

With:Your medication

Inside:Package leaflet (A4, ×6)

A leaflet ships with the box.

Folded six times, font size 7.

What happens

Package leaflet · fold 4 of 6

She reads jargon, twice.

Medical terms, in her second language.

What sticks

2×…?

half-remembered counter advice

Uncertainty sticks.

With food? Morning? Both pills?

The ending

Incorrect first use

New medications · first month

1 in 3

She stops after ten days.

Or calls. Either way, the treatment goes wrong.

Status-quo figures are illustrative; the measured results are in the scoreboard below.

Now rewind. Same Nadia, same prescription.

One thing changes: how it's explained.

Fig. 03 — Ending B: with Lont

The version where treatment works.

Pharmacy nowMerhaba Nadia: your new medication, explained in your language. Tap to watch.
A video in Turkish, about her box.
Sent with the prescription, playable at the kitchen table.
Merhaba Nadia, yeni ilacınızı birlikte inceleyelim.
Demo film not made yet
1:10 · Skip Player chapters
Her dose, her schedule, her warnings.
One template, adapted to age, language and dosage: automatically, for every patient.
Faster recovery
Fewer side effects
No repeat visits
Help in Turkish
Then it reminds her why it matters.
The instructions, and why you should follow them: faster recovery, fewer side effects, no repeat visits, and help in her own language.
MedicationNew prescription
Dosage2× daily · with food
LanguageTurkish
Interaction checkCleared
All of it from the pharmacy system.
Drug, dose, age, language: assembled per patient, in 30+ languages, with no one editing a video by hand.
N
She starts right on day one.
Correct dose and schedule, the full course, and no call to the pharmacy.

Fig. 04 — The scoreboard

In production, Ending B looks like this.

30+Languages

10×Production speed

3 FTECapacity returned

Live in production · CAREANIMATIONS, 16,000 videos a month

Explainers the team used to make by hand are now assembled automatically, the same in every language.

Fig. 05 — How Ending B gets made

Build the message once. Lont assembles one per person.

From the data you already have, under rules you control, with nothing filmed per customer. Update a scene once and every video updates.

Your data & rulesLont assemblesOne video per person

Fig. 06 — The whole journey

One moment today. The same layer covers the rest.

This demo shows Nadia's medication onboarding. Every other moment runs on the same programmable video layer; new moments light up as demo films are produced.

DiagnosisDemo coming soon

PrescriptionDemo coming soon

Medication onboarding▶ This demo

Adherence check-insDemo coming soon

Refill & follow-upDemo coming soon

Telecom & utilitiesMoment: First billTelecom customer

Elena's first-bill moment

Elena switched providers for a promo. Her first bill is €22 higher than the quote.

Fig. 01 — The moment

Her first bill is €61.90. The quote said €39.95.

Quoted €39.95First bill €61.90Promo from cycle 2

Fig. 02 — Ending A: the invoice

The version that burns trust.

What lands

From:Acme Telecom

Subject:Your invoice is ready

“Your invoice is ready.”

A PDF. €61.90, reasons inside.

What happens

Invoice INV-2026-031 · 14 line items

She reads it like a puzzle.

Fourteen line items explained, and she is none the wiser.

What sticks

€61.90?!

quoted: €39.95

“They overcharged me” sticks.

She never sees that it's pro-rated.

The ending

Billing contact rate

First invoice · new customers

31%

She calls, then churns.

At promo end, she's gone.

Status-quo figures are illustrative; the measured results are in the scoreboard below.

Now rewind. Same Elena, same €61.90.

One thing changes: the bill explains itself.

Fig. 03 — Ending B: with Lont

The version where trust holds.

Acme Telecom nowHi Elena: your first bill, explained in 50 seconds. Tap to watch.
Her bill, explained in 50 seconds.
Delivered in the same email as the invoice.
Hi Elena, let's walk through your first bill.
Demo film not made yet
0:50 · Skip Player chapters
Her exact numbers, unpacked.
Pro-rated days, activation, when the promo kicks in: a chapter per line item.
1 Gbps fiber
Streaming bundle
Free data boost
Loyalty price ahead
Then it reminds her what she's got.
The plan is better than the bill she feared: full fiber speed, the streaming bundle, her mobile data boost, and the loyalty price from next cycle.
Pro-rated days€23.40
Promo−50% from cycle 2
Next invoice€39.95
PlanFiber 1 Gbps + Mobile
Every number from billing, automatically.
Each line item becomes a chapter, so nobody has to write a support script.
E
She doesn't call, and she doesn't leave.
She knows next month is €39.95, as promised.

Fig. 04 — The scoreboard

What Ending B is worth: target math.

−30%Billing calls

−8%Early-life churn

+0.4First-bill CSAT

Illustrative targets · reference: the Allianz trial (churn −10.9%)

Target outcomes for this journey, benchmarked on what the same mechanism measured in insurance.

Fig. 05 — How Ending B gets made

Build the message once. Lont assembles one per person.

From the data you already have, under rules you control, with nothing filmed per customer. Update a scene once and every video updates.

Your data & rulesLont assemblesOne video per person

Fig. 06 — The whole journey

One moment today. The same layer covers the rest.

This demo shows Elena's first bill. Every other moment runs on the same programmable video layer; new moments light up as demo films are produced.

SignupDemo coming soon

InstallationDemo coming soon

First bill▶ This demo

Plan changeDemo coming soon

Renewal & winbackDemo coming soon

HR · internal commsMoment: First 90 daysNew employee

David's first-90-days moment

David signed three weeks ago and starts Monday. So far he has received a portal login.

Fig. 01 — The moment

Three weeks to day one, and only a portal login so far.

Starts Monday12 PDFs waitingBenefits deadline Aug 31

Fig. 02 — Ending A: the portal

The version that stalls day one.

What lands

From:HR Portal

Subject:Welcome! Please review 12 documents

A portal login lands.

Twelve PDFs, equal priority.

What happens

Employee handbook · p. 1 of 40

He opens two of twelve.

The rest wait for “later”.

What sticks

12 PDFs

what he remembers: the wifi password

Only noise sticks.

Deadlines and benefits blur together.

The ending

Benefits enrolled on time

New hires · first 30 days

58%

He misses the benefits window.

Ramp-up drags for weeks.

Status-quo figures are illustrative; the measured results are in the scoreboard below.

Now rewind. Same David, same twelve PDFs.

One thing changes: how his first week reaches him.

Fig. 03 — Ending B: with Lont

The version where day one clicks.

Acme HR nowWelcome David: your first week at Acme, in 80 seconds.
A welcome made for him.
In his personal inbox, before day one.
Welcome David: your first week at Acme.
Demo film not made yet
1:20 · Skip Player chapters
His role, his team, his week one.
Assembled per hire, reassembled whenever policies change.
8% pension match
€1,500 learning budget
Health coverage day one
Bike & travel plan
Then it shows him what he'd never find.
The good stuff from intranet page 34, surfaced in week one: pension match, learning budget, health coverage from day one, even the bike plan.
Benefits deadlineAug 31
Laptop pickupDay 1 · 9:00
Team standupMon 9:30
DeskRotterdam · 4th floor
Deadlines from the HRIS, automatically.
Specific to his role and his office, with every deadline in it.
D
Day one: prepared, enrolled, expected.
His manager spends week one on work, not logistics.

Fig. 04 — The scoreboard

What Ending B is worth: target math.

95%On-time enrollment

−2 wksTime-to-productivity

−25%HR tickets

Illustrative targets · the same programmable video layer as the measured journeys

Target outcomes. The mechanism is identical: personal, measurable video from data you already have.

Fig. 05 — How Ending B gets made

Build the message once. Lont assembles one per person.

From the data you already have, under rules you control, with nothing filmed per customer. Update a scene once and every video updates.

Your data & rulesLont assemblesOne video per person

Fig. 06 — The whole journey

One moment today. The same layer covers the rest.

This demo shows David's first 90 days. Every other moment runs on the same programmable video layer; new moments light up as demo films are produced.

Offer acceptedDemo coming soon

First 90 days▶ This demo

Benefits enrollmentDemo coming soon

Role changesDemo coming soon

AlumniDemo coming soon

Your journey next

See what one journey can do.

Tell us which journey you want to improve (renewals, onboarding, claims) and we'll show you what a better ending could look like, with the numbers behind it.

−10.9% churn
13 → 36 NPS
41–52% click-to-open

Four people. One moment each. Two endings.

Her premium is going up 8%. How she finds out decides whether she stays.

The version that costs you customers.

A 900-word letter lands.

She skims for 8 seconds.

+8% is all that sticks.

She cancels after five years.

Now rewind. Same Sarah, same +8%.

The version where she stays.

A notification with her name on it.

She presses play: 80 seconds, made for her.

Then it reminds her why the coverage matters.

All of it assembled from data you already have.

She renews before she ever compares.

The gap between the endings, measured.

Build the message once. Lont assembles one per person.

One moment today. The same layer covers the rest.

A new medication. Week one decides if it works.

The version where treatment fails.

A leaflet ships with the box.

She reads jargon, twice.

Uncertainty sticks.

She stops after ten days.

Now rewind. Same Nadia, same prescription.

The version where treatment works.

A video in Turkish, about her box.

Her dose, her schedule, her warnings.

Then it reminds her why it matters.

All of it from the pharmacy system.

She starts right on day one.

In production, Ending B looks like this.

Build the message once. Lont assembles one per person.

One moment today. The same layer covers the rest.

Her first bill is €61.90. The quote said €39.95.

The version that burns trust.

“Your invoice is ready.”

She reads it like a puzzle.

“They overcharged me” sticks.

She calls, then churns.

Now rewind. Same Elena, same €61.90.

The version where trust holds.

Her bill, explained in 50 seconds.

Her exact numbers, unpacked.

Then it reminds her what she's got.

Every number from billing, automatically.

She doesn't call, and she doesn't leave.

What Ending B is worth: target math.

Build the message once. Lont assembles one per person.

One moment today. The same layer covers the rest.

Three weeks to day one, and only a portal login so far.

The version that stalls day one.

A portal login lands.

He opens two of twelve.

Only noise sticks.

He misses the benefits window.

Now rewind. Same David, same twelve PDFs.

The version where day one clicks.

A welcome made for him.

His role, his team, his week one.

Then it shows him what he'd never find.

Deadlines from the HRIS, automatically.

Day one: prepared, enrolled, expected.

What Ending B is worth: target math.

Build the message once. Lont assembles one per person.

One moment today. The same layer covers the rest.

See what one journey can do.