Programmable video for enterprise communication
Lont connects to your customer data and renders one personalized video per recipient for every journey moment, from renewals to onboarding to claims, inside portal, email, web or app.
Hire Lont, or build it with your own team or agency.
02 · The problem
Every year, enterprises send billions of operational messages: renewals, onboarding, claims, billing, policy changes. Most arrive as dense text that customers skim, misread, or never open. These aren't marketing touches. They're the moments that decide retention, trust and compliance.
You called it an update. Your customer called it homework.
03 · The shift
Lont is a programmable video layer that turns your message into personalized video. Every video is generated automatically for each viewer, using your data and business rules while following the same logic every time.
| Capability | Text (email) | Traditional Video | AI video tools | Lont |
|---|---|---|---|---|
| Personalized | Yes | No | Partial | Yes |
| Watched & understood | No | Yes | Yes | Yes |
| Self-serve at scale | Yes | No | Yes | Yes |
| Generated from your data | Yes | No | No | Yes |
| Measurable end-to-end | Partial | No | No | Yes |
Ways to build
Have us build it, or have your own team or agency build it. Same programmable video layer, player and analytics underneath either way.
For teams that want the outcome without taking on production work.
For teams with an in-house studio, or a creative or digital agency they trust.
04 · How it works
You build the message once. Lont turns it into a video that's personal to every customer, and shows you what's working. No filming, no production backlog. And it stays under your control: nothing changes unless you change it, with AI only where you point it.
Start with a message you already send. We turn it into on-brand video scenes, made by our team or your creative agency. No filming required.
Each message becomes simple building blocks: an intro, an explanation, an offer, a clear next step, ready to mix and match per customer.
Your customer data picks what each person sees: name, language, product, renewal date. Everyone gets a version that's about them.
Each customer gets their own video by email, web or app, and you see what's watched and clicked, so every journey gets better.
The Lont player
Recipients jump to the chapters that matter to them. You capture exactly what was watched, skipped, revisited and clicked: a feedback loop tied directly to business outcomes.
05 · Outcomes
Lont is live in production. In randomized controlled trials at Allianz, personalized video moved the customer metrics that matter, and automating manual video adds production gains on top.
HealthcareHealthcare proof: Lont automated tens of thousands of personalized medication explainer videos, previously made by hand, so patients follow their treatment correctly in 25+ languages, while improving consistency, returning capacity, and removing the production burden entirely.
Change the medium, and you change the outcome.
At Allianz, the video didn't just explain the renewal. It reminded customers why their cover mattered, in a format that was easier to notice, follow and trust.
Lont's core thesis · proven in a live insurance journey
06 · Predictable by design
Lont is deterministic: the same inputs and rules always produce the same video, and nothing changes unless you change it. AI is applied only where you point it, with optional human sign-off before anything ships.
The same inputs and rules always produce the same video: nothing drifts, and nothing changes unless you change it.
Generation, translation, tone and personalization, applied only where you point it, with optional human review before anything ships.
Because Lont controls rendering and playback, every outcome ties back to a template, rule and audience.
Real-time video assembly, purpose-built for personalization at scale, not a general-purpose tool bent to fit.
Where Lont works
Make the first 90 days clear, on-brand and memorable.
Win back at-risk customers before they lapse.
Guide claimants through every step, clearly and with reassurance.
Turn status updates and notices into clear next steps.
Make complex cover and changes genuinely understood.
One template, every language, personalized per viewer.
Deliver the right offer, at the right moment, explained.
One approved recording becomes each fan's own announcement.
In their words
It was the way Lont's personalized GIF, video and CTA worked together. We saw the impact on the renewal journey really quickly.
Martijn HuismanHead of CX, Allianz BeneluxWith Lont we customize pharmacy explainer videos for gender, age and dosage in over 25 languages.
Rob NeeterCEO, CAREANIMATIONSFAQ
Personalized video is video that adapts its content to each individual viewer. Instead of sending one fixed file to everyone, a personalized-video system assembles a unique version per person using data such as name, product, language and status. Lont does this for high-stakes enterprise communication (renewals, onboarding, claims), generating each video automatically from your systems.
Tools that generate video clips from a prompt or script create assets. Lont is operational infrastructure: it connects to your enterprise systems and business rules, generates a deterministic, personalized video for every customer at runtime, and measures engagement at the segment level. It is built for operational communication at scale, not one-off asset creation.
Earlier personalized-video tools tend to rely on slower, services-heavy projects and pre-rendered files. Lont is a structured, self-serve platform with an SDK and its own player: video is generated at runtime for each viewer, execution is deterministic, and AI can create the content.
For a single campaign, genuinely yes: capable teams have built bespoke personalized-video pipelines on ffmpeg. What's brutally hard is the product around it: keeping every variant correct when the message changes, supporting new formats and languages, scaling delivery, and measuring what each viewer actually watched. That surrounding system is what Lont is, with rendering as just one part of it.
Yes. Lont executes deterministically: the same inputs and rules always produce the same video, and nothing changes unless you change it. AI is applied only where you point it, with optional human review before anything ships, so you stay in control where consistency matters most.
Usually yes. Most projects need purpose-built, modular assets rather than repurposed footage. AI sits inside Lont's pipeline to speed up scene drafts, translations and variants, whether our team builds your journey or your own agency does.
Yes. That's one of the two ways to ship a Lont journey: your own in-house team or your creative or digital agency builds on Lont, using your templates, the structured player and analytics, and we guide them along the way. The other way is to hire Lont's team to design and build it for you. Either way, it's the same programmable video layer underneath.
Lont reads from the systems you already run: CRM, billing, claims, onboarding and policy platforms. Rules you define decide which content each customer sees, and nothing goes out without your approval.
Yes. Lont personalizes across languages, for example customizing pharmacy explainer videos by gender, age and dosage in over 25 languages, with translation handled inside Lont.
Email, web and in-app. Lont renders each video through its own player and SDK, so the same personalized cut can be embedded wherever the customer already is, and every view returns segment-level signals like watch-time, skips and replays.
Weeks, not quarters. On the Hire-Lont path, our team designs and builds your first journey end-to-end: scenes created for you (no filming), rules wired to your data, and your sign-off on every word before anything ships. Bringing your own team or agency? They build on the same platform with our guidance, on their own timeline.
Lont is priced as a platform: a base fee that includes a set number of journeys, plus a usage component per video actually viewed. We're still hands-on with every customer, so the final proposal is tailored to your volume and support needs. Tell us your journey and we'll put concrete numbers on it.
Fast. Lont is built from reusable modules, not one-off files. Update a scene, rule or translation once and Lont updates every affected customer's video automatically. There's no re-editing thousands of variations by hand.
Marketing and growth, customer success, operations and product, plus HR teams for internal communication, usually in insurance, financial services, healthcare, telecom and utilities. Anywhere high-stakes communication is currently sent as text, whether to customers, patients or employees, Lont gives those teams a measurable video channel.
Because Lont owns playback, it captures segment-level telemetry (watched, skipped, revisited, clicked) and ties it back to outcomes like churn, completion and conversion. In randomized trials at Allianz, Lont cut churn 10.9% and lifted NPS from 13 to 36.
Get started
Tell us the journey you want to move (renewals, onboarding, claims) and we'll show you the personalized-video version, with the numbers behind it.
Thanks, that's in.
We'll be in touch within one business day to set up your walkthrough.
