Industry · Insurance

Insurance communication every customer understands.

Onboarding, claims, renewals and policy changes are high-stakes moments delivered as dense text. Lont turns each into personalized, measurable video for every policyholder: generated from your systems, with every word under your control.

Tested the hard way: a randomized trial against Allianz's own renewal letter. The letter lost.

Proven impact

Proven impact in insurance.

Within Allianz's live renewal and onboarding workflows, a randomized controlled trial across 45,685 customers compared standard communication against Lont.

−10.9%Customer churnin a single product flow, vs. standard communication
13 → 36NPS liftamong customers who remembered the video
41–52%Click-to-openon personalized renewal & onboarding emails

Read the full proof

The problem

Important, but rarely understood.

Insurers communicate constantly (onboarding, claims, renewals, policy updates), but customers get the information without the meaning. Text-heavy explanations and complex policy language leave them unsure what they have, what changed, or what to do next. So they call to ask, or quietly leave: the cost is support load, churn and compliance risk.

  • Complex policy language
  • Unclear next steps
  • Avoidable churn
  • Support pressure
  • Compliance risk

How Lont helps

Clarity at every moment of truth.

Lont personalizes communication across the policyholder journey, with the control regulated insurers can't compromise on.

Personalized to the policy

Tailor communication to each customer's policy, situation, language and context — automatically, from your systems.

Measured end to end

Every video reports what policyholders watched, skipped and clicked, per segment. Your team sees which messages land and sharpens the next wave.

Nothing changes unless you change it

Deterministic execution: the same policy data and rules always produce the same video, every time. AI is applied selectively, with optional human review.

Consistent across labels and regions

Co-branded products, broker channels, markets and languages: one system keeps every video on the right label, without manual rebuilds per variant.

The journey

One system across the policyholder journey.

Every moment below runs on the same layer: your policy data, your rules, one personalized video per customer. Start where it hurts most; the rest reuses everything you set up.

  1. Onboarding

    A new policy is when attention peaks and understanding is lowest. A welcome video that walks each customer through their own cover sets up every moment that follows. At Allianz, onboarding videos lifted the experience rating from 4.5 to 4.7 stars.

  2. Policy explanation & changes

    Terms and mid-term changes rarely get read as documents. Lont explains what applies to this policyholder: their cover, what changed, and why.

  3. Claims

    The moment that decides whether they stay. A claims video that shows the status, the next step and what's covered reassures before anyone reaches for the phone.

  4. Renewals

    The renewal letter is where loyal customers quietly leave. In Allianz's live renewal flow, personalized video cut churn 10.9%, measured in a randomized trial across 45,685 customers.

    Watch this moment live
  5. Cross-sell & loyalty

    Relevance earns the right to offer more. Once customers understand the cover they have, gaps become conversations instead of cold offers.

Martijn Huisman
“It was the way Lont's personalized GIF, video and CTA worked together. We saw the impact on the renewal journey really quickly.”
Martijn Huisman · Customer Experience, Allianz Benelux

FAQ

Questions from insurers.

Which policyholder moments does it cover?

The high-stakes ones: onboarding, policy explanation, claims updates, renewals, mid-term changes, or any other message policyholders need to actually watch and understand. These are the moments where misunderstanding turns into churn, calls and risk.

What results has personalized video produced for insurers?

In a randomized controlled trial across 45,685 Allianz customers, personalized video cut churn 10.9% in a single product flow and lifted NPS from 13 to 36. Personalized renewal and onboarding emails reached 41–52% click-to-open, and the onboarding experience rating rose from 4.5 to 4.7 stars.

What does a policyholder actually receive?

A message in the channel you already use (email, SMS, portal or app) that opens a short video made for them: their name, their cover, their situation, in their language, with captions. No login, no PDF attachment.

How does it integrate with policy admin, claims and CRM systems?

Lont reads from the systems you already run: policy administration, claims, billing and CRM. Your business rules decide what each policyholder sees (cover, tier, no-claims status, renewal date, language), and every video is assembled from that data automatically. Different levels of privacy protection are possible, including setups where personal data never reaches Lont's servers.

How does Lont fit compliance requirements in insurance?

Compliance stays in your hands, and Lont makes that workable at scale. Execution is deterministic: the same policy data and rules always produce the same video, so the version your team approved is exactly what each policyholder sees. Nothing changes unless you change it, and AI is applied selectively with optional human review.

Can personalized video reduce call volume for insurers?

That's the logical next effect: most repeat calls happen because the letter didn't answer the question, and a video that explains this policyholder's cover, claim status or renewal answers it before the phone rings. We haven't measured call deflection in a controlled trial yet; the outcomes we have measured are churn, NPS and engagement.

Does it work across lines of business?

Yes. One system serves P&C, life, health and commercial lines (motor, home, liability and more), personalizes per policyholder and localizes per market.

Can it handle co-branded policies and broker distribution?

Yes, and this is where personalization pays twice. In the Allianz flows, each video carried the co-branded partner's label and that policy's specific terms: BMW, Mini, Audi, Volkswagen, Škoda, Cupra and SEAT policies plus a set of leasing companies, each with its own terms, logo, phrasing, and visual and spoken branding. The partner is properly represented instead of flattened into a generic template. The same rules scale across dozens of labels and broker portfolios from one system: every video assembles with the right brand, terms and language automatically.

Get started

Bring clarity to your highest-stakes moments.

Pick an insurance journey (renewal, onboarding, claims) and we'll show you the personalized-video version, with the numbers.

  • −10.9% churn
  • 13 → 36 NPS
  • 41–52% click-to-open

We'll reply within one business day. No sign-up, no spam.