The moments that matter
Onboarding, claims, renewals and policy changes, where misunderstanding drives churn and cost.
Glossary · Insurance
What is personalized video for insurance?
Personalized video for insurance turns high-stakes moments (onboarding, claims, renewals and policy changes) into video generated per policyholder from the insurer's own systems, under the insurer's control and measurable end to end.
Insurers communicate constantly, but the messages that matter most (a renewal, a claim update, a policy change) arrive as dense text that policyholders skim or misread. Personalized video for insurance explains each customer's own situation in a format they will watch.
Each video is generated from the CRM, policy and billing systems insurers already run, with business rules deciding what each policyholder sees (coverage, tier, no-claims status, renewal date, language). Execution is deterministic: the same inputs and rules always produce the same video, so an approved flow ships exactly as approved, with AI applied selectively and optional human review. Compliance remains the insurer's own; what the system provides is control.
In a randomized controlled trial across 45,685 customers, Allianz cut churn by 10.9% in a single product flow, measured against its own standard communication, and lifted NPS from 13 to 36 with personalized video at renewal and onboarding.
Key points
Why it fits insurance
Deterministic and under your control
The same inputs and rules always produce the same video; the insurer controls every word.
Multi-brand & multilingual
One system personalizes per customer, keeps co-branded partner products on the partner's label, and localizes per market.
Proven outcomes
Churn down 10.9% and NPS from 13 to 36 in a 45,685-customer randomized trial.
FAQ
Frequently asked questions
Can personalized video be used in regulated insurance communication?
Yes, insurers run it in production. The requirement is control: execution is deterministic (the same inputs and rules always produce the same video), so an approved flow ships exactly as approved, and AI is applied selectively with optional human review. Compliance itself remains the insurer's; what the system delivers is control.
What does it improve?
Clarity at the moments that decide retention and trust. In a randomized trial across 45,685 customers it cut churn 10.9% and lifted NPS from 13 to 36.
What data does it use?
It reads from the CRM, policy and billing systems insurers already run and applies business rules to decide what each policyholder sees. Every video is assembled from scenes your team approved. Different levels of privacy protection are possible, including setups where personal data never reaches the provider's servers.
Get started
Bring clarity to your highest-stakes moments.
Pick an insurance journey (renewal, onboarding, claims) and we'll show you the personalized-video version, with the numbers.
- −10.9% churn
- 13 → 36 NPS
- 41–52% click-to-open
Thanks, that's in.
We'll be in touch within one business day to set up your walkthrough.