Relevant recommendations
Use the data you have to pick what fits each customer.
Use case · Upsell & cross-sell
Offers that give each customer a reason to accept.
Upsell and cross-sell fail when offers feel generic, mistimed or unexplained. Lont gives each customer the offer that fits them, as a personalized video that shows why it fits.
Proven impact
Customers act on offers that fit them.
An offer only works if the customer opens it and understands it. These results come from a 45,685-customer randomized trial at Allianz, where Lont's personalized video was measured against standard communication.
41–52%Click-to-open
13 → 36NPS liftclearer messages build trust
10×Faster production
The problem
Generic offers get ignored.
Blanket upsell and cross-sell messages reach people for whom they're irrelevant, at the wrong time, with the value left unexplained. Customers tune them out, and the chance to grow the relationship is wasted.
- Irrelevant offers
- Bad timing
- Unexplained value
- Untapped revenue
How Lont helps
The right offer, made obvious.
Value, explained
Show why this offer matters to this customer, in a short video that makes the benefit clear.
Timed to the journey
Trigger offers at the moment they fit (a renewal, a milestone, a usage change).
Approved once, on-brand always
Every personalized variant says what you approved, generated automatically at any volume.
FAQ
Questions about upsell & cross-sell.
How is this different from a normal upsell email?
Instead of a generic offer, Lont generates a personalized video that shows the specific customer why this offer fits their situation, at a moment chosen by your rules.
How does timing work?
Offers are triggered by events and eligibility rules (a renewal, milestone or usage change), so each customer sees the right offer at the right point in their journey.
Will it feel pushy?
No. Each customer gets only the offers that fit them, timed to their situation and explained. Fewer, better-timed offers wear less on trust than a steady stream of generic ones.
Get started
See which offers fit which customers.
Tell us where you upsell today and we'll show you the personalized-video version.
- −10.9% churn
- 13 → 36 NPS
- 41–52% click-to-open
Thanks, that's in.
We'll be in touch within one business day to set up your walkthrough.