Use case · Employee communication
Onboarding, benefits, policy and mandatory training reach everyone as the same long document or one-size-fits-all video. Lont assembles a personalized video per employee from your HR systems, so each person sees only the segments that match their role, location and plan — and never the rest.
Proven impact
There's no employee-communication case study to claim yet — but the engine is the same one proven in a 45,685-customer randomized controlled trial, where clearer personalized video beat standard communication.
The problem
HR sends constantly — onboarding packs, benefits and open-enrollment guides, policy updates, mandatory training. To be safe, everyone gets the whole thing: the full PDF, the one-size video, the sections that only apply in another role or another region. Employees sit through what isn't theirs, tune out, and miss the part that is. The information was delivered; the relevant bit got buried.
How Lont helps
The programmable video layer you'd point at customers works the same on your workforce — and here the advantage is subtraction. Each person sees only what's relevant to them.
Role, office location, region or state, plan and language decide which segments each employee sees. The ones that don't apply are never assembled, so a 30-minute generic course becomes the 6 minutes that are genuinely theirs.
Not just one attribute. Someone's role and their location and their plan together decide what they get, so they see exactly that intersection — not the three other versions. Ordinary video tools can drop in a name; they can't drop and reorder whole segments per viewer.
Lont reads from the HRIS and tools you already run and assembles each personalized video automatically, at any headcount.
Approved templates render deterministically and stay auditable; segment-level analytics show what each group watched and finished, so you can prove the relevant message landed.
FAQ
Yes — that's the core of it. You define the segments and the rules that gate them (role, location, region or state, plan, language, life event), and Lont assembles each person's video from only the segments that match. Two people opening the 'same' training can watch genuinely different, shorter, fully relevant cuts.
Name-merge tools swap a few surface fields into one fixed timeline everyone shares. Lont decides which whole segments exist for each viewer and in what order, so irrelevant sections are never shown — not greyed out, not skipped past, just never assembled. That segment-level control is what off-the-shelf video can't do.
Not yet — our proven case studies are in customer and patient communication. But the technology is identical: the same programmable video layer that cut churn 10.9% and lifted NPS from 13 to 36 in a 45,685-customer trial generates personalized, measurable video for any audience, including employees.
Yes. You control which content is fixed and which varies, so sensitive items — entitlements, policy specifics, personal data — are handled accurately and consistently, with optional human review before anything ships. Different levels of privacy protection are possible, including setups where personal data never reaches Lont's servers.
Yes. The employee journey runs from preboarding and first-day onboarding through benefits enrollment, policy changes, role moves and offboarding. Each moment can carry a personalized video assembled per employee, so someone in their first week and someone changing plans both see exactly what applies to them.
Get started
Pick an internal moment — onboarding, open enrollment, a compliance course — and we'll show you the personalized-video version, where each employee sees only the segments that apply to them.
Thanks, that's in.
We'll be in touch within one business day to set up your walkthrough.
