The rendering layer for enterprise communication

Less churn, from the communication you already send.

Lont connects to your customer data and renders one personalized video per recipient for every journey moment, from renewals to onboarding to claims, inside portal, email, web or app.

Hire Lont, or build it with your own team or agency.

In production at Allianz: a 45,685-customer randomized trial cut churn 10.9% and lifted NPS from 13 to 36.

Deployed in production with

02 · The problem

Your customers already opened it. Then you sent them text.

Every year, enterprises send billions of operational messages: renewals, onboarding, claims, billing, policy changes. Most arrive as dense text that customers skim, misread, or never open. These aren't marketing touches. They're the moments that decide retention, trust and compliance.

  • Avoidable churn
  • Higher support load
  • Failed onboarding
  • Missed actions
  • Compliance risk
  • Lost lifetime value
You called it an update. Your customer called it homework.

03 · The shift

Text scales but gets ignored. Video gets watched but won't scale. Lont does both, generated from your data.

Lont is a rendering layer that turns your message into personalized video. Every video is generated automatically for each viewer, using your data and business rules while following the same logic every time.

CapabilityText (email)Traditional VideoLont
PersonalizedYesNoYes
Watched & understoodNoYesYes
Self-serve at scaleYesNoYes
Generated from your dataYesNoYes
Measurable end-to-endPartialNoYes
Yes Partial NoHow each approach compares on the capabilities that change the outcome.

04 · How it works

One message becomes a personal version for every customer.

You build the message once. Lont turns it into a video that's personal to every customer, and shows you what's working. No filming, no production backlog.

Your data & brandLontPersonalized video
  1. 01

    Build a library of scenes

    Start with a message you already send. We turn it into on-brand video scenes, made by our team or your creative agency. No filming required.

  2. 02

    Split it into moments

    Each message becomes simple building blocks: an intro, an explanation, an offer, a clear next step, ready to mix and match per customer.

  3. 03

    Let your data choose

    Your customer data picks what each person sees: name, language, product, renewal date. Everyone gets a version that's about them.

  4. 04

    Send it, and see what landed

    Each customer gets their own video by email, web or app, and you see what's watched and clicked, so every journey gets better.

The Lont player

Communication your customers can actually navigate.

Recipients jump to the chapters that matter to them. You capture exactly what was watched, skipped, revisited and clicked: a feedback loop tied directly to business outcomes.

Explore Skip Player

05 · Outcomes

Proven where it's hardest to move the needle.

Lont is live in production. In a randomized controlled trial across 45,685 Allianz customers, personalized video moved the customer metrics that matter, and automating manual video adds production gains on top.

−10.9%Customer churnin a single product flow, vs. standard communication
13 → 36NPS liftamong customers who remembered the onboarding video
41–52%Click-to-open rateacross personalized renewal and onboarding emails
4.5 → 4.7Onboarding ratingstars, on a journey customers usually tune out
10×Faster productionautomating manual video: weeks become minutes
3 FTECapacity returnedfrom automating manual video, e.g. in healthcare

HealthcareHealthcare proof: Lont automated tens of thousands of personalized medication explainer videos, previously made by hand, so patients follow their treatment correctly in 25+ languages, while improving consistency, returning capacity, and removing the production burden entirely.

Change the medium, and you change the outcome.

At Allianz, the video didn't just explain the renewal. It reminded customers why their cover mattered, in a format that was easier to notice, follow and trust.

Lont's core thesis · proven in a live insurance journey

06 · Predictable by design

The power of AI, fully under your control.

Lont is deterministic: the same inputs and rules always produce the same video, and nothing changes unless you change it. AI is applied only where you point it, with optional human sign-off before anything ships.

  • Deterministic execution

    The same inputs and rules always produce the same video: nothing drifts, and nothing changes unless you change it.

  • Selective AI

    Generation, translation, tone and personalization, applied only where you point it, with optional human review before anything ships.

  • Segment-level telemetry

    Because Lont controls rendering and playback, every outcome ties back to a template, rule and audience.

  • Patent-pending core

    Purpose-built technology for personalization at scale, not a general-purpose tool bent to fit.

Ways to build

Two ways to ship a Lont journey.

Have us build it, or have your own team or agency build it. Same rendering layer, player and analytics underneath either way.

We build it

Hire Lont

Our team designs, builds and ships your journey end-to-end. AI lives in our pipeline, so we move in weeks without a production crew on your side.

You bring your own

Bring your own team or agency

Your in-house team or your creative or digital agency builds on Lont, using your templates, the structured player and analytics. We guide them along the way.

No agency? Work with a Lont partner

In their words

Trusted in production by communication leaders.

It was the way Lont's personalized GIF, video and CTA worked together. We saw the impact on the renewal journey really quickly.
Martijn HuismanCustomer Experience, Allianz Benelux
Lont lets our users instantly preview the results from our AI Video Editor, which creates a rough cut from just a prompt.
Hannes WinklerCEO, play TRACKS GmbH
With Lont we customize pharmacy explainer videos for gender, age and dosage in over 25 languages.
Rob NeeterCEO, CAREANIMATIONS

FAQ

Questions buyers and AI assistants ask.

What is personalized video for customer experience?

Personalized video is video that adapts its content to each individual viewer. Instead of sending one fixed file to everyone, a personalized-video system assembles a unique version per person using data such as name, product, language and status. Lont does this for high-stakes enterprise communication (renewals, onboarding, claims), generating each video automatically from your systems.

How is Lont different from AI video generators?

Tools that generate video clips from a prompt or script create assets. Lont is operational infrastructure: it connects to your enterprise systems and business rules, generates a deterministic, personalized video for every customer at runtime, and measures engagement at the segment level. It is built for operational communication at scale, not one-off asset creation.

How is Lont different from earlier personalized-video tools?

Earlier personalized-video tools tend to rely on slower, services-heavy projects and pre-rendered files. Lont is a structured, self-serve platform with an SDK and its own player: video is generated at runtime for each viewer, execution is deterministic, and AI can create the content.

Is Lont predictable enough for high-stakes communication?

Yes. Lont executes deterministically: the same inputs and rules always produce the same video, and nothing changes unless you change it. AI is applied only where you point it, with optional human review before anything ships, so you stay in control where consistency matters most.

Do we need to create new video?

Usually yes. Most projects need purpose-built, modular assets rather than repurposed footage. AI sits inside Lont's pipeline to speed up scene drafts, translations and variants, whether our team builds your journey or your own agency does.

Can we use Lont with our existing creative or digital agency?

Yes. That's one of the two ways to ship a Lont journey: your own in-house team or your creative or digital agency builds on Lont, using your templates, the structured player and analytics, and we guide them along the way. The other way is to hire Lont's team to design and build it for you. Either way, it's the same rendering layer underneath.

What data does Lont use?

Lont reads from the systems you already run: CRM, billing, claims, onboarding and policy platforms. Rules you define decide which content each customer sees, and nothing goes out without your approval.

Does Lont support multiple languages?

Yes. Lont personalizes across languages, for example customizing pharmacy explainer videos by gender, age and dosage in over 25 languages, with translation handled inside Lont.

Where does Lont deliver the personalized video?

Email, web and in-app. Lont renders each video through its own player and SDK, so the same personalized cut can be embedded wherever the customer already is, and every view returns segment-level signals like watch-time, skips and replays.

How fast can we update content?

Fast. Lont is built from reusable modules, not one-off files. Update a scene, rule or translation once and Lont updates every affected customer's video automatically. There's no re-editing thousands of variations by hand.

Which teams use Lont?

Marketing and growth, customer success, operations and product, plus HR teams for internal communication, usually in insurance, financial services, healthcare, telecom and utilities. Anywhere high-stakes communication is currently sent as text, whether to customers, patients or employees, Lont gives those teams a measurable video channel.

How is impact measured?

Because Lont owns playback, it captures segment-level telemetry (watched, skipped, revisited, clicked) and ties it back to outcomes like churn, completion and conversion. In a randomized trial at Allianz, Lont cut churn 10.9% and lifted NPS from 13 to 36.

Get started

See what one journey can do.

Tell us the journey you want to move (renewals, onboarding, claims) and we'll show you the personalized-video version, with the numbers behind it.

  • −10.9% churn
  • 13 → 36 NPS
  • 41–52% click-to-open

We'll reply within one business day. No sign-up, no spam.