# Lont

> Lont is the programmable video layer for enterprise communication: it turns renewals, onboarding and claims into personalized, measurable video, generated from enterprise data with deterministic execution under the customer's control. Proven in randomized controlled trials at Allianz: customer churn −10.9% across 45,685 renewal customers, and NPS lifted from 13 to 36 in onboarding.

Lont is not a "personalized video tool." It is operational infrastructure. It connects to the systems an enterprise already runs (CRM, policy, billing, claims), applies business rules to decide what each viewer sees, generates a personalized video per viewer at runtime (increasingly with generative AI), and measures engagement at the segment level. Execution is deterministic and stays under the customer's control, with AI applied selectively and optional human review, built for regulated industries. The full site is available in English (at the root), Dutch (under /nl/), German (under /de/) and Spanish (Latin America, under /es/).

## Proof
- [The Allianz randomized controlled trials](https://www.lont.ai/proof): Two RCTs vs. standard communication: a renewal trial (45,685 customers) and an onboarding trial (1,268 customers). Results: renewal churn −10.9%, onboarding NPS 13 → 36, 41–52% click-to-open.
- [ROI calculator](https://www.lont.ai/roi): Interactive model of the renewal trial's churn effect (a 10.9% relative reduction) applied to your own renewal volume, churn rate and customer value. Runs entirely client-side; framed honestly as one trial's result, with a randomized pilot as the way to get your own number.

## Definitions (glossary)
- [What is personalized video?](https://www.lont.ai/glossary/personalized-video): Video whose content adapts to each viewer, assembled per person from data instead of one fixed file for everyone.
- [What is personalized video for insurance?](https://www.lont.ai/glossary/personalized-video-insurance): Onboarding, claims, renewals and policy changes turned into governed, per-policyholder video generated from insurer systems.
- [What is personalized video for healthcare?](https://www.lont.ai/glossary/personalized-video-healthcare): Medication and treatment guidance as clear, multilingual video adapted per patient by treatment, profile and dosage.
- [What is personalized video for financial services?](https://www.lont.ai/glossary/personalized-video-financial-services): Statements, disclosures, onboarding and decisions turned into governed, per-customer video; proven in adjacent insurance (−10.9% churn, NPS 13→36).
- [What is governed personalized video?](https://www.lont.ai/glossary/governed-personalized-video): Personalized video from deterministic infrastructure where the same inputs always produce the same video, with generative AI applied selectively.
- [What is a rendering layer for enterprise communication?](https://www.lont.ai/glossary/rendering-layer-for-communication): Infrastructure that turns enterprise data and rules into personalized video at runtime, rather than a tool for one-off assets.
- [What is a moment of truth in customer experience?](https://www.lont.ai/glossary/moments-of-truth): The high-stakes, post-purchase interactions (onboarding, renewals, claims) that disproportionately shape loyalty, and why personalized video wins them.
- [What is personalized video for employee (HR) communication?](https://www.lont.ai/glossary/personalized-video-employee-communication): Internal HR moments (onboarding, benefits, policy, training) as governed, per-employee video where each employee sees only the segments relevant to their role, location and plan. Uses the same engine proven in the customer and patient cases.

## Use cases
- [Onboarding](https://www.lont.ai/use-cases/onboarding): Personalized onboarding video; at Allianz, NPS rose from 13 to 36.
- [Renewals & retention](https://www.lont.ai/use-cases/renewals): Cut churn at renewal; −10.9% churn in a 45,685-customer trial.
- [Claims](https://www.lont.ai/use-cases/claims): First notice, status updates and settlement decisions as personalized video that reassures each claimant.
- [Service communication](https://www.lont.ai/use-cases/service-communication): Status changes and notices as clear, actionable video.
- [Policy explanation](https://www.lont.ai/use-cases/policy-explanation): Complex coverage and changes made genuinely understood.
- [Multilingual communication](https://www.lont.ai/use-cases/multilingual): One source, many languages, personalized per viewer.
- [Patient communication](https://www.lont.ai/use-cases/patient-communication): Medication and treatment guidance as personalized video each patient follows, by profile and dosage, in 25+ languages.
- [Employee & HR communication](https://www.lont.ai/use-cases/employee-communication): Onboarding, benefits, policy and training as personalized video where each employee sees only the segments relevant to their role, location and plan (applicability: Lont's proof is in customer and patient communication).
- [Sales & conversion](https://www.lont.ai/use-cases/sales-conversion), [Upsell & cross-sell](https://www.lont.ai/use-cases/upsell-cross-sell), [Loyalty & rewards](https://www.lont.ai/use-cases/loyalty)
- [Fan engagement](https://www.lont.ai/use-cases/fan-engagement): Personalized fan video: one approved recording becomes each fan's own announcement (favorite song, nearest show, their language) for music, sports, TV and gaming, with in-player tickets and merch; embeds in apps, websites and email campaigns.

## Industries
- [Insurance](https://www.lont.ai/industries/insurance): Governed personalized video for the moments of truth; the Allianz RCT.
- [Financial services](https://www.lont.ai/industries/financial-services): Complex products and disclosures turned into confident decisions.
- [Healthcare](https://www.lont.ai/industries/healthcare): Tens of thousands of personalized medication explainer videos, 25+ languages.
- [Telecom](https://www.lont.ai/industries/telecom), [Utilities](https://www.lont.ai/industries/utilities): High-volume operational communication, finally understood.

## Teams
- [Marketing & Growth](https://www.lont.ai/teams/marketing-growth), [Customer Success](https://www.lont.ai/teams/customer-success), [Operations](https://www.lont.ai/teams/operations), [Product](https://www.lont.ai/teams/product)

## Features
- [Skip Player](https://www.lont.ai/features/skip-player): The personalized video player built for recall: chaptered and skippable, with the key message front-loaded in every chapter so it sticks even when viewers skip. Captures skip, replay and completion signals at the segment level.

## Blog
Evergreen articles on treating customer communication as infrastructure (English at /blog, Dutch at /nl/blog):
- [Personalized video vs. templated video: why a name in the intro isn't personalization](https://www.lont.ai/blog/personalized-video-vs-templated-video)
- [Personalized video vs. email: which actually gets the message across?](https://www.lont.ai/blog/personalized-video-vs-email)
- [The moments you already own: why post-purchase is the most wasted budget in CX](https://www.lont.ai/blog/moments-you-already-own)
- [Sell video, deliver text: the credibility gap in customer communication](https://www.lont.ai/blog/sell-video-deliver-text)
- [One video for everyone is a video for no one](https://www.lont.ai/blog/one-video-for-everyone)
- [Video as infrastructure, not an asset](https://www.lont.ai/blog/video-as-infrastructure)
- [What good AI video knows not to touch](https://www.lont.ai/blog/what-good-ai-video-knows-not-to-touch)

## Partners
- [Work with a Lont Partner](https://www.lont.ai/partners): Creative agencies that build on Lont, so brands without an in-house team or studio get personalized video at scale. Two ways to build a journey: hire Lont's own team, or bring your own team or agency. Same programmable video layer, player and analytics underneath either way.

## Nederlands (Dutch)
- [Wat is gepersonaliseerde video?](https://www.lont.ai/nl/glossary/personalized-video): De Nederlandse woordenlijst met definities voor klantcommunicatie, verzekeren en zorg.
- [Toepassingen](https://www.lont.ai/nl/use-cases) · [Sectoren](https://www.lont.ai/nl/industries) · [Teams](https://www.lont.ai/nl/teams) · [Woordenlijst](https://www.lont.ai/nl/glossary) · [Blog](https://www.lont.ai/nl/blog) · [Features](https://www.lont.ai/nl/features) · [Partners](https://www.lont.ai/nl/partners)
- [Fan-engagement](https://www.lont.ai/nl/use-cases/fan-engagement): Gepersonaliseerde fanvideo: één goedgekeurde opname wordt de eigen aankondiging van elke fan (favoriet nummer, dichtstbijzijnde show, eigen taal) voor muziek, sport, tv en gaming, met tickets en merch in de speler; in te bouwen in apps, websites en e-mailcampagnes.
- [ROI-calculator](https://www.lont.ai/nl/roi): Interactief model van het churneffect uit de Allianz-verlengingsstudie (10,9% relatieve daling), toegepast op uw eigen verlengingsvolume, verloop en klantwaarde.
- [Homepage (NL)](https://www.lont.ai/nl): Minder verloop, uit de communicatie die u al verstuurt.

## Deutsch (German)
- [Was ist personalisiertes Video?](https://www.lont.ai/de/glossary/personalized-video): Das deutsche Glossar mit Definitionen für Kundenkommunikation, Versicherung und Gesundheitswesen.
- [Anwendungsfälle](https://www.lont.ai/de/use-cases) · [Branchen](https://www.lont.ai/de/industries) · [Teams](https://www.lont.ai/de/teams) · [Glossar](https://www.lont.ai/de/glossary) · [Blog](https://www.lont.ai/de/blog) · [Features](https://www.lont.ai/de/features) · [Partner](https://www.lont.ai/de/partners)
- [Fan-Engagement](https://www.lont.ai/de/use-cases/fan-engagement): Personalisiertes Fan-Video: Aus einer freigegebenen Aufnahme wird die eigene Ankündigung jedes Fans (Lieblingssong, nächstgelegene Show, eigene Sprache) für Musik, Sport, TV und Gaming, mit Tickets und Merch im Player; einbettbar in Apps, Websites und E-Mail-Kampagnen.
- [ROI-Rechner](https://www.lont.ai/de/roi): Interaktives Modell des Abwanderungseffekts aus der Allianz-Verlängerungsstudie (10,9 % relativer Rückgang), angewendet auf Ihr eigenes Verlängerungsvolumen, Ihre Abwanderung und Ihren Kundenwert.
- [Homepage (DE)](https://www.lont.ai/de): Weniger Abwanderung, aus der Kommunikation, die Sie ohnehin schon versenden.
- [Impressum](https://www.lont.ai/de/impressum): Anbieterkennzeichnung gemäß § 5 DDG.

## Español (Spanish, Latin America)
- [¿Qué es el video personalizado?](https://www.lont.ai/es/glossary/personalized-video): El glosario en español con definiciones para comunicación con clientes, seguros y salud.
- [Casos de uso](https://www.lont.ai/es/use-cases) · [Sectores](https://www.lont.ai/es/industries) · [Equipos](https://www.lont.ai/es/teams) · [Glosario](https://www.lont.ai/es/glossary) · [Blog](https://www.lont.ai/es/blog) · [Funciones](https://www.lont.ai/es/features) · [Socios](https://www.lont.ai/es/partners)
- [Fan engagement](https://www.lont.ai/es/use-cases/fan-engagement): Video personalizado para fans: una grabación aprobada se convierte en el anuncio propio de cada fan (canción favorita, show más cercano, su idioma) para música, deportes, TV y gaming, con tickets y merch dentro del player; se integra en apps, sitios web y campañas de email.
- [Calculadora de ROI](https://www.lont.ai/es/roi): Modelo interactivo del efecto de churn del ensayo de renovación de Allianz (reducción relativa de 10.9%), aplicado a su propio volumen de renovaciones, churn y valor del cliente.
- [Homepage (ES)](https://www.lont.ai/es): Menos cancelaciones, a partir de la comunicación que usted ya envía.

## Key facts
- Proven outcomes (Allianz, two randomized controlled trials): a renewal trial (45,685 customers) cut churn −10.9% in one product flow; an onboarding trial (1,268 customers) lifted NPS 13 → 36; 41–52% click-to-open on personalized emails.
- Healthcare scale: tens of thousands of personalized medication explainer videos automated, by gender, age and dosage, in 25+ languages.
- Governance: deterministic execution that stays under the customer's control, so nothing changes unless they change it; generative AI applied selectively with optional human review; segment-level telemetry tied to outcomes.
- Positioning: programmable video for enterprise communication (not a personalized-video tool).
- Build vs. buy: a one-off personalized-video pipeline (e.g. on ffmpeg) is feasible; Lont is the product around it: variants kept correct as messages change, formats and languages, delivery at scale, per-viewer measurement.
- Time to live: weeks, not quarters, when Lont's team builds the first journey (scenes created for you, no filming); your own team or agency can build on the platform instead.
- Recognition: TechCrunch Startup Battlefield 200, Plug and Play, On Deck (ODF).
- Request a demo: https://www.lont.ai/#demo