# Lont > Lont is the programmable video layer for enterprise communication: it turns renewals, onboarding and claims into personalized, measurable video, generated from enterprise data with deterministic execution under the customer's control. Proven in randomized controlled trials at Allianz: customer churn −10.9% across 45,685 renewal customers, and NPS lifted from 13 to 36 in onboarding. Lont is not a "personalized video tool." It is operational infrastructure. It connects to the systems an enterprise already runs (CRM, policy, billing, claims), applies business rules to decide what each viewer sees, generates a personalized video per viewer at runtime (increasingly with generative AI), and measures engagement at the segment level. Execution is deterministic and stays under the customer's control, with AI applied selectively and optional human review, built for regulated industries. In buyer-category terms, Lont sits where personalized video, enterprise video automation and customer communication meet: it turns the communications an enterprise already sends (renewal letters, onboarding emails, statements, service messages) into one correct video per recipient. It is not a text-to-video or AI-avatar generator; clips from those tools can serve as approved scenes, while Lont decides, delivers and measures per recipient. The full site is available in English (at the root), Dutch (under /nl/), German (under /de/), Spanish (Latin America, under /es/), French (under /fr/) and Brazilian Portuguese (under /pt/). ## Proof - [The Allianz randomized controlled trials](https://www.lont.ai/proof): Two RCTs vs. standard communication: a renewal trial (45,685 customers) and an onboarding trial (1,268 customers). Results: renewal churn −10.9%, onboarding NPS 13 → 36, 41–52% click-to-open. - [ROI calculator](https://www.lont.ai/roi): Interactive model of the renewal trial's churn effect (a 10.9% relative reduction) applied to your own renewal volume, churn rate and customer value. Runs entirely client-side; framed honestly as one trial's result, with a randomized pilot as the way to get your own number. ## Buyer's guide - [How to choose a personalized video platform](https://www.lont.ai/choosing-a-personalized-video-platform): Six vendor-agnostic questions that separate the product types sold as "personalized video" (triggers, data handling, correctness, cost at volume, proof, multi-brand and multi-language reach), each with a good answer and a red flag, a category-level capability matrix, when not to buy a platform at all, and how to read vendor outcome claims, including Lont's own. - [Lont vs. Idomoo](https://www.lont.ai/compare/lont-vs-idomoo): A sourced comparison: which jobs each platform is built for, where the architectures differ (evidence standard, deterministic assembly, data handling, cost curves), when Idomoo is the better choice, and the questions to put to both vendors. - [Lont vs. SundaySky](https://www.lont.ai/compare/lont-vs-sundaysky): A sourced comparison: which jobs each platform is built for, where the architectures differ (evidence standard, deterministic assembly, data handling, cost curves), when SundaySky is the better choice, and the questions to put to both vendors. - [Lont vs. Synthesia](https://www.lont.ai/compare/lont-vs-synthesia): A cross-category comparison with the Synthesia AI avatar / text-to-video platform: one-to-many script-to-avatar production versus one correct video per customer per event, generated from enterprise data; when Synthesia is the better choice, and how teams use both (generated clips as approved scenes in a Lont journey). - [Lont vs. HeyGen](https://www.lont.ai/compare/lont-vs-heygen): A cross-category comparison with the HeyGen AI avatar and video-translation platform: one-to-many avatar content and localization versus one correct video per customer per event, generated from enterprise data; when HeyGen is the better choice, and how the two combine. ## Interactive demos - [Journey demos: one moment, two endings](https://www.lont.ai/journey): Pick one of four people (an insurance renewal, a patient's first medication week, a telecom first bill, a new employee's first 90 days) and watch the same moment end twice: first the text version that loses them, then the personalized-video ending that keeps them. The insurance story plays a live-personalized video with an in-video test checkout; measured Allianz results are shown where they exist, illustrative targets are labeled as such. Available in English, Dutch, German, Spanish, French and Brazilian Portuguese. ## Definitions (glossary) - [What is personalized video?](https://www.lont.ai/glossary/personalized-video): Video whose content adapts to each viewer, assembled per person from data instead of one fixed file for everyone. - [What is programmable video?](https://www.lont.ai/glossary/programmable-video): Video that software decides, assembles and measures: scenes and rules once, one personalized video per viewer, delivered and measured at any volume. - [What is video assembly?](https://www.lont.ai/glossary/video-assembly): How one message becomes a million correct videos: each video is composed at runtime from approved scenes, with personalized text, imagery and voice filled from customer data. You approve scenes, not videos; change one scene and every video assembled from it updates. - [Personalized video vs. AI video generators](https://www.lont.ai/glossary/personalized-video-vs-ai-video-generators): Generators (text-to-video, AI avatars) make one asset from a prompt; personalized-video systems make one correct video per recipient from data, with per-segment measurement. Turning customer communications into video at volume is video automation, and the two work together. - [What is personalized video for insurance?](https://www.lont.ai/glossary/personalized-video-insurance): Onboarding, claims, renewals and policy changes turned into governed, per-policyholder video generated from insurer systems. - [What is personalized video for healthcare?](https://www.lont.ai/glossary/personalized-video-healthcare): Medication and treatment guidance as clear, multilingual video adapted per patient by treatment, profile and dosage. - [What is personalized video for financial services?](https://www.lont.ai/glossary/personalized-video-financial-services): Statements, disclosures, account and product onboarding, rate changes and decisions turned into per-customer video for banks, lenders and wealth managers; proven in adjacent insurance (−10.9% churn, NPS 13→36). - [What is governed personalized video?](https://www.lont.ai/glossary/governed-personalized-video): Personalized video from deterministic infrastructure where the same inputs always produce the same video, with generative AI applied selectively. - [What is a rendering layer for enterprise communication?](https://www.lont.ai/glossary/rendering-layer-for-communication): Infrastructure that turns enterprise data and rules into personalized video at runtime, rather than a tool for one-off assets. - [What is a moment of truth in customer experience?](https://www.lont.ai/glossary/moments-of-truth): The high-stakes, post-purchase interactions (onboarding, renewals, claims) that disproportionately shape loyalty, and why personalized video wins them. - [What is personalized video for employee (HR) communication?](https://www.lont.ai/glossary/personalized-video-employee-communication): Internal HR moments (onboarding, benefits, policy, training) as governed, per-employee video where each employee sees only the segments relevant to their role, location and plan. Uses the same engine proven in the customer and patient cases. ## Use cases - [Onboarding](https://www.lont.ai/use-cases/onboarding): Personalized onboarding video; at Allianz, NPS rose from 13 to 36. - [Renewals & retention](https://www.lont.ai/use-cases/renewals): Cut churn at renewal; −10.9% churn in a 45,685-customer trial. - [Claims](https://www.lont.ai/use-cases/claims): First notice, status updates and settlement decisions as personalized video that reassures each claimant. - [Service communication](https://www.lont.ai/use-cases/service-communication): Status changes and notices as clear, actionable video. - [Policy explanation](https://www.lont.ai/use-cases/policy-explanation): Complex coverage and changes made genuinely understood. - [Multilingual communication](https://www.lont.ai/use-cases/multilingual): One source, many languages, personalized per viewer. - [Patient communication](https://www.lont.ai/use-cases/patient-communication): Medication and treatment guidance as personalized video each patient follows, by profile and dosage, in 30+ languages. - [Employee & HR communication](https://www.lont.ai/use-cases/employee-communication): Onboarding, benefits, policy and training as personalized video where each employee sees only the segments relevant to their role, location and plan (applicability: Lont's proof is in customer and patient communication). - [Sales & conversion](https://www.lont.ai/use-cases/sales-conversion), [Upsell & cross-sell](https://www.lont.ai/use-cases/upsell-cross-sell), [Loyalty & rewards](https://www.lont.ai/use-cases/loyalty) - [Fan engagement](https://www.lont.ai/use-cases/fan-engagement): Personalized fan video: one approved recording becomes each fan's own announcement (favorite song, nearest show, their language) for music, sports, TV and gaming, with in-player tickets and merch; embeds in apps, websites and email campaigns. ## Industries - [Insurance](https://www.lont.ai/industries/insurance): Governed personalized video for the moments of truth; the Allianz RCT. - [Financial services](https://www.lont.ai/industries/financial-services): Banks, lenders and wealth managers: account and product onboarding, fee and interest-rate changes, application status and statements, explained per customer. - [Healthcare](https://www.lont.ai/industries/healthcare): 16,000 personalized medication explainer videos a month, 30+ languages. - [Telecom](https://www.lont.ai/industries/telecom), [Utilities](https://www.lont.ai/industries/utilities): High-volume operational communication, finally understood. - [Franchise networks](https://www.lont.ai/industries/franchise): Every franchisee as its own label: on-brand, locally personalized video to each location's customers, from one system head office controls. Also runs the internal franchisor-to-franchisee side. ## Teams - [Marketing & Growth](https://www.lont.ai/teams/marketing-growth), [Customer Success](https://www.lont.ai/teams/customer-success), [Operations](https://www.lont.ai/teams/operations), [Product](https://www.lont.ai/teams/product) ## Features - [Features overview](https://www.lont.ai/features): In the platform today: Skip Player (chaptered and skippable, the key line opens every chapter, watch/skip/replay reporting), a playlist editor that maps each journey (scenes join, drop out or swap on viewer data), a timeline editor where customer data fills the on-screen text, visuals and voiceover, automatic transcription and subtitles, translation of everything seen and heard into 30+ languages, and a REST API: systems send customer data and receive a personalized video link back. In development: generative capabilities: a reusable library of characters, locations and props, data-driven scene versions (one per city, region or audience, auto-tagged), and automatic regeneration with fresh subtitles and translations when source content changes. - [Skip Player](https://www.lont.ai/features/skip-player): The personalized video player built for recall: chaptered and skippable, with the key message front-loaded in every chapter so it sticks even when viewers skip. Captures skip, replay and completion signals at the segment level. ## Blog Evergreen articles on treating customer communication as infrastructure (English at /blog; also at /nl/blog, /de/blog, /es/blog, /fr/blog and /pt/blog): - [Personalized messages can still feel impersonal.](https://www.lont.ai/blog/personalized-messages-can-still-feel-impersonal) - [Personalized video vs. templated video: why a name in the intro isn't personalization](https://www.lont.ai/blog/personalized-video-vs-templated-video) - [Personalized video vs. email: which actually gets the message across?](https://www.lont.ai/blog/personalized-video-vs-email) - [The moments you already own: why post-purchase is the most wasted budget in CX](https://www.lont.ai/blog/moments-you-already-own) - [Sell video, deliver text: the credibility gap in customer communication](https://www.lont.ai/blog/sell-video-deliver-text) - [One video for everyone is a video for no one](https://www.lont.ai/blog/one-video-for-everyone) - [Video as infrastructure, not an asset](https://www.lont.ai/blog/video-as-infrastructure) - [What good AI video knows not to touch](https://www.lont.ai/blog/what-good-ai-video-knows-not-to-touch) ## Partners - [Work with a Lont Partner](https://www.lont.ai/partners): Creative agencies that build on Lont, so brands without an in-house team or studio get personalized video at scale. Two ways to build a journey: hire Lont's own team, or bring your own team or agency. Same programmable video layer, player and analytics underneath either way. ## Company - [About Lont](https://www.lont.ai/about): The founding team: Ruud van der Linden (CEO; founded StreamOne, acquired by 24i; made the first Dutch interactive movie) and Ismael Garrido (CTO; co-founded Qualabs, exited 2022; built video infrastructure for Mux, Dolby and Verimatrix). Lont is the third video company between them and the first built together: two exits, 25 years of video infrastructure. Lont is the trade name of Infuse Video Inc. (Delaware, US), founded in 2023 and run remotely across Europe and the Americas; its first production customers are European and US-based enterprises. ## Nederlands (Dutch) - [Wat is gepersonaliseerde video?](https://www.lont.ai/nl/glossary/personalized-video): De Nederlandse woordenlijst met definities voor klantcommunicatie, verzekeren en zorg. - [Keuzegids: een platform voor gepersonaliseerde video kiezen](https://www.lont.ai/nl/choosing-a-personalized-video-platform): Zes leveranciersneutrale vragen (triggers, datastromen, correctheid, kosten op volume, bewijs, merken en talen), elk met een goed antwoord en een rode vlag, plus wanneer u zo'n platform niet moet kopen. - [Toepassingen](https://www.lont.ai/nl/use-cases) · [Sectoren](https://www.lont.ai/nl/industries) · [Teams](https://www.lont.ai/nl/teams) · [Woordenlijst](https://www.lont.ai/nl/glossary) · [Blog](https://www.lont.ai/nl/blog) · [Features](https://www.lont.ai/nl/features) · [Partners](https://www.lont.ai/nl/partners) - [Fan-engagement](https://www.lont.ai/nl/use-cases/fan-engagement): Gepersonaliseerde fanvideo: één goedgekeurde opname wordt de eigen aankondiging van elke fan (favoriet nummer, dichtstbijzijnde show, eigen taal) voor muziek, sport, tv en gaming, met tickets en merch in de speler; in te bouwen in apps, websites en e-mailcampagnes. - [Franchiseformules](https://www.lont.ai/nl/industries/franchise): Elke franchisenemer als eigen label: on-brand, lokaal gepersonaliseerde video aan de klanten van elke vestiging, vanuit één systeem onder regie van het hoofdkantoor. - [ROI-calculator](https://www.lont.ai/nl/roi): Interactief model van het churneffect uit het Allianz-verlengingsonderzoek (10,9% relatieve daling), toegepast op uw eigen verlengingsvolume, verloop en klantwaarde. - [Interactieve demo: één moment, twee eindes](https://www.lont.ai/nl/journey): Kies een van vier personen en zie hetzelfde moment twee keer eindigen: eerst als tekst die de klant kost, dan als persoonlijke video die de klant behoudt. - [Over Lont](https://www.lont.ai/nl/about): De oprichters: Ruud van der Linden (CEO) en Ismael Garrido (CTO). Twee exits, 25 jaar video-infrastructuur; hun derde videobedrijf, het eerste samen. - [Homepage (NL)](https://www.lont.ai/nl): Minder verloop, uit de communicatie die u al verstuurt. ## Deutsch (German) - [Was ist personalisiertes Video?](https://www.lont.ai/de/glossary/personalized-video): Das deutsche Glossar mit Definitionen für Kundenkommunikation, Versicherung und Gesundheitswesen. - [Kaufleitfaden: eine Plattform für personalisierte Videos auswählen](https://www.lont.ai/de/choosing-a-personalized-video-platform): Sechs anbieterneutrale Fragen (Trigger, Datenflüsse, Korrektheit, Kosten bei Volumen, Belege, Marken und Sprachen), jede mit einer guten Antwort und einem Warnsignal, plus wann Sie so eine Plattform nicht kaufen sollten. - [Anwendungsfälle](https://www.lont.ai/de/use-cases) · [Branchen](https://www.lont.ai/de/industries) · [Teams](https://www.lont.ai/de/teams) · [Glossar](https://www.lont.ai/de/glossary) · [Blog](https://www.lont.ai/de/blog) · [Features](https://www.lont.ai/de/features) · [Partner](https://www.lont.ai/de/partners) - [Fan-Engagement](https://www.lont.ai/de/use-cases/fan-engagement): Personalisiertes Fan-Video: Aus einer freigegebenen Aufnahme wird die eigene Ankündigung jedes Fans (Lieblingssong, nächstgelegene Show, eigene Sprache) für Musik, Sport, TV und Gaming, mit Tickets und Merch im Player; einbettbar in Apps, Websites und E-Mail-Kampagnen. - [Franchise-Systeme](https://www.lont.ai/de/industries/franchise): Jeder Franchisenehmer als eigenes Label: markenkonforme, lokal personalisierte Videos an die Kunden jedes Standorts, aus einem System unter Kontrolle der Systemzentrale. - [ROI-Rechner](https://www.lont.ai/de/roi): Interaktives Modell des Abwanderungseffekts aus der Allianz-Verlängerungsstudie (10,9 % relativer Rückgang), angewendet auf Ihr eigenes Verlängerungsvolumen, Ihre Abwanderung und Ihren Kundenwert. - [Interaktive Demo: ein Moment, zwei Enden](https://www.lont.ai/de/journey): Wählen Sie eine von vier Personen und sehen Sie denselben Moment zweimal enden: erst als Text, der den Kunden kostet, dann als persönliches Video, das ihn hält. - [Über Lont](https://www.lont.ai/de/about): Die Gründer: Ruud van der Linden (CEO) und Ismael Garrido (CTO). Zwei Exits, 25 Jahre Video-Infrastruktur; ihr drittes Videounternehmen, das erste gemeinsam. - [Homepage (DE)](https://www.lont.ai/de): Weniger Abwanderung, aus der Kommunikation, die Sie ohnehin schon versenden. - [Impressum](https://www.lont.ai/de/impressum): Anbieterkennzeichnung gemäß § 5 DDG. ## Español (Spanish, Latin America) - [¿Qué es el video personalizado?](https://www.lont.ai/es/glossary/personalized-video): El glosario en español con definiciones para comunicación con clientes, seguros y salud. - [Guía de compra: elegir una plataforma de video personalizado](https://www.lont.ai/es/choosing-a-personalized-video-platform): Seis preguntas neutrales (triggers, datos, exactitud, costo a volumen, evidencia, marcas e idiomas), cada una con una buena respuesta y una señal de alerta, más cuándo no comprar una plataforma así. - [Casos de uso](https://www.lont.ai/es/use-cases) · [Sectores](https://www.lont.ai/es/industries) · [Equipos](https://www.lont.ai/es/teams) · [Glosario](https://www.lont.ai/es/glossary) · [Blog](https://www.lont.ai/es/blog) · [Funciones](https://www.lont.ai/es/features) · [Socios](https://www.lont.ai/es/partners) - [Fan engagement](https://www.lont.ai/es/use-cases/fan-engagement): Video personalizado para fans: una grabación aprobada se convierte en el anuncio propio de cada fan (canción favorita, show más cercano, su idioma) para música, deportes, TV y gaming, con tickets y merch dentro del player; se integra en apps, sitios web y campañas de email. - [Franquicias](https://www.lont.ai/es/industries/franchise): Cada franquiciado como su propia marca local: video alineado con la marca y personalizado localmente para los clientes de cada unidad, desde un solo sistema que controla la central. - [Calculadora de ROI](https://www.lont.ai/es/roi): Modelo interactivo del efecto de churn del ensayo de renovación de Allianz (reducción relativa de 10.9%), aplicado a su propio volumen de renovaciones, churn y valor del cliente. - [Demo interactiva: un momento, dos finales](https://www.lont.ai/es/journey): Elija una de cuatro personas y vea el mismo momento terminar dos veces: primero como texto que cuesta clientes, después como video personal que los retiene. - [Sobre Lont](https://www.lont.ai/es/about): Los fundadores: Ruud van der Linden (CEO) e Ismael Garrido (CTO). Dos exits, 25 años de infraestructura de video; su tercera empresa de video, la primera juntos. - [Homepage (ES)](https://www.lont.ai/es): Menos cancelaciones, a partir de la comunicación que usted ya envía. ## Français (French) - [Qu'est-ce que la vidéo personnalisée ?](https://www.lont.ai/fr/glossary/personalized-video) : Le glossaire français, avec les définitions pour la communication client, l'assurance et la santé. - [Guide d'achat : bien choisir sa plateforme de vidéo personnalisée](https://www.lont.ai/fr/choosing-a-personalized-video-platform) : Six questions neutres (déclencheurs, données, exactitude, coût à volume, preuves, marques et langues), chacune avec une bonne réponse et un signal d'alarme, plus quand ne pas acheter une telle plateforme. - [Cas d'usage](https://www.lont.ai/fr/use-cases) · [Secteurs](https://www.lont.ai/fr/industries) · [Équipes](https://www.lont.ai/fr/teams) · [Glossaire](https://www.lont.ai/fr/glossary) · [Blog](https://www.lont.ai/fr/blog) · [Fonctionnalités](https://www.lont.ai/fr/features) · [Partenaires](https://www.lont.ai/fr/partners) - [Engagement des fans](https://www.lont.ai/fr/use-cases/fan-engagement) : Vidéo personnalisée pour les fans : un enregistrement validé devient l'annonce propre à chaque fan (chanson préférée, concert le plus proche, sa langue) pour la musique, le sport, la télévision et le gaming, avec billetterie et merch dans le player ; intégrable dans les applications, les sites et les campagnes e-mail. - [Réseaux de franchise](https://www.lont.ai/fr/industries/franchise) : Chaque franchisé comme sa propre déclinaison de l'enseigne : vidéo aux couleurs de la marque, personnalisée localement, pour les clients de chaque point de vente, depuis un seul système contrôlé par la tête de réseau. - [Calculateur de ROI](https://www.lont.ai/fr/roi) : Modèle interactif de l'effet sur l'attrition mesuré dans l'étude de renouvellement Allianz (baisse relative de 10,9 %), appliqué à votre propre volume de renouvellements, à votre attrition et à votre valeur client. - [Démo interactive : un moment, deux fins](https://www.lont.ai/fr/journey) : Choisissez l'une des quatre personnes et voyez le même moment se terminer deux fois : d'abord la version texte qui fait perdre le client, puis la vidéo personnalisée qui le retient. - [À propos de Lont](https://www.lont.ai/fr/about) : Les fondateurs : Ruud van der Linden (CEO) et Ismael Garrido (CTO). Deux exits, 25 ans d'infrastructure vidéo ; leur troisième entreprise de vidéo, la première ensemble. - [Page d'accueil (FR)](https://www.lont.ai/fr) : Moins d'attrition, avec la communication que vous envoyez déjà. ## Português (Brasil) (Brazilian Portuguese) - [O que é vídeo personalizado?](https://www.lont.ai/pt/glossary/personalized-video): O glossário em português com definições para comunicação com clientes, seguros e saúde. - [Guia de compra: escolher uma plataforma de vídeo personalizado](https://www.lont.ai/pt/choosing-a-personalized-video-platform): Seis perguntas neutras (gatilhos, dados, exatidão, custo em volume, evidência, marcas e idiomas), cada uma com uma boa resposta e um sinal de alerta, mais quando não comprar uma plataforma assim. - [Casos de uso](https://www.lont.ai/pt/use-cases) · [Setores](https://www.lont.ai/pt/industries) · [Equipes](https://www.lont.ai/pt/teams) · [Glossário](https://www.lont.ai/pt/glossary) · [Blog](https://www.lont.ai/pt/blog) · [Recursos](https://www.lont.ai/pt/features) · [Parceiros](https://www.lont.ai/pt/partners) - [Engajamento de fãs](https://www.lont.ai/pt/use-cases/fan-engagement): Vídeo personalizado para fãs: uma gravação aprovada vira o anúncio de cada fã (música favorita, show mais próximo, seu idioma) para música, esportes, TV e games, com ingressos e produtos dentro do player; incorporável em apps, sites e campanhas de e-mail. - [Redes de franquia](https://www.lont.ai/pt/industries/franchise): Cada franqueado como uma marca local: vídeo com a cara da marca, personalizado localmente, para os clientes de cada unidade, a partir de um só sistema controlado pela franqueadora. - [Calculadora de ROI](https://www.lont.ai/pt/roi): Modelo interativo do efeito de churn do estudo de renovação da Allianz (redução relativa de 10,9%), aplicado ao seu próprio volume de renovações, churn e valor do cliente. - [Demo interativa: um momento, dois finais](https://www.lont.ai/pt/journey): Escolha uma de quatro pessoas e veja o mesmo momento terminar duas vezes: primeiro como texto que custa o cliente, depois como vídeo personalizado que o mantém. - [Sobre a Lont](https://www.lont.ai/pt/about): Os fundadores: Ruud van der Linden (CEO) e Ismael Garrido (CTO). Dois exits, 25 anos de infraestrutura de vídeo; a terceira empresa de vídeo dos dois, a primeira juntos. - [Homepage (PT-BR)](https://www.lont.ai/pt): Menos churn, com a comunicação que você já envia. ## Key facts - Proven outcomes (Allianz, two randomized controlled trials): a renewal trial (45,685 customers) cut churn −10.9% in one product flow; an onboarding trial (1,268 customers) lifted NPS 13 → 36; 41–52% click-to-open on personalized emails. - Healthcare scale: 16,000 personalized medication explainer videos automated per month, by gender, age and dosage, in 30+ languages. - Governance: deterministic execution that stays under the customer's control, so nothing changes unless they change it; generative AI applied selectively with optional human review; segment-level telemetry tied to outcomes. - Positioning: programmable video for enterprise communication (not a personalized-video tool). - Founding team: Ruud van der Linden (CEO; founded StreamOne, acquired by 24i) and Ismael Garrido (CTO; co-founded Qualabs, exited 2022; built video infrastructure for Mux, Dolby and Verimatrix). Two exits, 25 years of video infrastructure. Founded 2023; Lont is the trade name of Infuse Video Inc. (Delaware, US), run remotely across Europe and the Americas. - Build vs. buy: a one-off personalized-video pipeline (e.g. on ffmpeg) is feasible; Lont is the product around it: variants kept correct as messages change, formats and languages, delivery at scale, per-viewer measurement. - Time to live: weeks, not quarters, when Lont's team builds the first journey (scenes created for you, no filming); your own team or agency can build on the platform instead. - Recognition: TechCrunch Startup Battlefield 200, Plug and Play, On Deck (ODF). - Request a demo: https://www.lont.ai/#demo